A US based clothing brand, Silkstaq, that had created a distinctive brand identity through its outspread range of fashion collections, wished to further its reach by a feature-rich e-commerce Website. With their diverse set of clothing items, what they needed was an intuitive platform to showcase them all. In addition, their aim was to make it easy for customers to find what they are looking for, choose the same and eventually have it delivered to their doorsteps. While the idea was groundbreaking, implementing the same was not straightforward. However, with their trust in Green Apex’s technical capability, it was soon achieved in the most effective and powerful way possible.